Privacy Policy
Effective October 16, 2026 · FirstReply, Grand Rapids, Michigan
Who we are
FirstReply provides missed-call text-back and lead-response services to home service businesses. When you call one of our clients and the call is missed, our system may text you on that business's behalf about your call, including up to three short questions about your request if you reply.
Information we collect
- Your phone number, when you call one of our clients.
- The content of text messages you send in reply.
- Information you submit on a client's website form, such as your name, phone number and the service you need.
- Basic contact details from businesses that inquire about our services.
How we use it
- To reply to your call or inquiry on behalf of the business you contacted.
- To pass your reply to that business so they can help you.
- To send service-related messages you asked for, such as quote or appointment updates, only after you agree.
We do not use your information to market other products to you.
Text messaging
Message frequency varies and is based on your contact with the business. Message and data rates may apply. Reply STOP at any time to stop receiving texts, or HELP for help. After you reply STOP, you will receive one confirmation and no further messages.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
Who can see your information
Your messages are visible only to the business you contacted and to FirstReply staff who maintain that business's system. We do not sell personal information.
Retention and security
We keep message records only as long as the business you contacted remains our client, or as required by law, and protect them with reasonable safeguards.
Contact
Questions or requests: luc@firstreplymi.com · (616) 328-0440