When you're on a roof or under a furnace, FirstReply texts the caller from your business number before they dial the next company. Their reply lands on your phone.
Example only. Business name and number are made up. Press the button to replay it.
Most contractors call back in about 45 minutes. By then the homeowner has booked someone else.
of calls to small businesses go unanswered.
of callers who reach voicemail never call back.
of home service jobs go to the first company that responds.
Sources: PushLeads contractor response-time data (42–47 min average); Ruby Receptionist study via SchedulingKit; Phone2 missed-call research; Chiirp speed-to-lead data. Bars drawn to scale.
Move the sliders to match your business. Estimates only, based on your inputs.
You're on a job, driving, or it's 9 PM. Your number and phone stay exactly as they are.
From your business number, with your company name, asking what they need.
A few quick questions matched to their problem, then the details land on your phone: what's wrong, how urgent, where.
The text asks up to three quick questions picked for their problem, plus a photo of the equipment sticker if it's easy. You get a brief with what's wrong, how urgent it is, the address and the model number.
Every question is a script you approve. AI only sorts the reply into a path and writes your brief. It never gives advice, prices or diagnoses to your customers. Example only; names are made up.
Each plan catches a group of callers the one before it misses. All three are priced so one saved job a month covers the bill.
Catches: callers who hang up when you don't answer.
Also catches: after-hours callers who won't text, and the reviews you're not getting.
Also catches: daytime calls when everyone's busy, and turns leads into booked jobs.
| What happens | Catch | Capture | Command |
|---|---|---|---|
| When a call is missed | |||
| Text-back in under 60 seconds | ✓ | ✓ | ✓ |
| Follow-up questions + job brief | ✓ | ✓ | ✓ |
| Equipment model read from a photo | ✓ | ✓ | ✓ |
| Website form answered instantly | ✓ | ✓ | ✓ |
| Reminder when a lead isn't called back | ✓ | ✓ | ✓ |
| When the phone actually gets answered | |||
| AI answers calls after hours | – | ✓ | ✓ |
| After-hours emergencies go to this week's on-call tech | – | ✓ | ✓ |
| AI answers daytime overflow | – | – | ✓ |
| Customers book into your schedule | – | – | ✓ |
| Keeping your team in the loop | |||
| Owner gets every brief, no matter the routing | ✓ | ✓ | ✓ |
| Teammates who get job briefs | 3 | 5 | All |
| Monthly report emailed to anyone you choose | ✓ | ✓ | ✓ |
| Briefs routed by job type | – | – | ✓ |
| Claim a lead by replying MINE | – | – | ✓ |
| Daily summary for managers | – | – | ✓ |
| Growing the business | |||
| Monthly jobs-saved report | ✓ | ✓ | ✓ |
| Google review requests after each job | – | ✓ | ✓ |
| Google Business Profile upkeep | – | – | ✓ |
| Quarterly numbers review call | – | – | ✓ |
Founding contractors: the first three Grand Rapids shops get Catch free for 30 days, then $197/month locked in for a year. Month to month, no contract. Move up or down a plan any month.
Yes, done right. We text only about the call they made, from your registered business number, with an opt-out, and stop the moment they say STOP. We never add callers to marketing lists, and every number is registered with the carriers before it sends anything.
No. On Catch, every text is a script you approve. AI only sorts the customer's answers and writes your brief; it never chats, advises or quotes. AI phone answering is only in Capture and Command, it says it's an automated assistant, and you approve the script.
Catch, almost always. Your first monthly report shows how many calls come in after hours or while you’re busy. If that number is high, Capture or Command pays for itself, and you can switch any month.
Yes. You always get every brief yourself, on every plan. On top of that, Catch adds up to 3 teammates and Capture up to 5. Command covers your whole team and routes each brief to the right person, so the on-call tech gets the urgent no-heat call and the office gets the billing question, while anyone who wants to see everything still does. The monthly report can go to anyone you choose on every plan.
About a week, mostly waiting for the carriers to approve your texting registration.
No. Briefs and replies come to your phone. On Command, bookings can go straight into Jobber, Housecall Pro or ServiceTitan.
Your monthly report shows exactly how many missed calls it caught. If the numbers don't justify it, cancel with 30 days' notice.
Call or text Luc for a live demo on your own phone. Then we'll spend 15 minutes looking at how many calls your shop is missing now.